OptiPath

A New Digital Home for Just Wax Me

A website as beautiful as the results you deliver

Prepared for the best aunt. by Johnny King

Your Current Website Is Holding You Back

Here's what I found

🔒

Not Secure

Your site doesn't have SSL/HTTPS security.

  • Browsers show "Not Secure" warning to visitors
  • This can scare away potential clients before they even see your services
📱

Poor Mobile Experience

Over 70% of beauty service searches happen on mobile.

  • Your current site isn't optimized for phones
  • Potential clients may leave before booking
🎨

Outdated Design

Random gaps and spacing throughout pages.

  • Website builder limitations
  • Doesn't reflect the quality of your services
🔍

Not SEO Optimized

Hard for new clients to find you on Google.

  • Missing meta tags, descriptions, and structured data
  • Competitors may be ranking above you
⏰

Inconsistent Hours

Your hours are different across platforms.

Google: 9 AM - 7 PM

Yelp: 9 AM - 8 PM

GlossGenius: 9 AM - 6 PM (varies)

This confuses potential clients and can lead to missed appointments.

🖼

No Favicon

Missing the small icon in browser tabs.

  • Makes your site look unfinished
  • Small detail, big impression

How You Stack Up Against Competitors

Medford waxing market comparison

Feature Just Wax Me (Current) Organic Elements Spa Adorn Waxing The Wax Suite
Modern Design ❌ Outdated ✅ Professional ✅ Clean ✅ Modern
Mobile Friendly ❌ Limited ✅ Yes ✅ Yes ✅ Yes
SSL Secure ❌ No ✅ Yes ✅ Yes ✅ Yes
Online Booking ✅ GlossGenius ✅ Built-in ✅ Built-in ✅ Built-in
SEO Optimized ❌ No ✅ Yes ✅ Partial ✅ Yes
Reviews Displayed ✅ Yes ✅ Yes ✅ Yes ✅ Yes

Your reputation and reviews are AMAZING. Your website should match.

The Good News? You Have So Much Going For You

Your strengths are incredible

Incredible reviews (4.8 stars on Google, 5.0 on Yelp)
11+ years of experience and expertise
Loyal client base who love you
Clear specialty and brand identity
Great booking system (GlossGenius)
Active social media presence

You just need a website that shows all of this to new clients.

Introducing Your New Digital Home

Modern, beautiful, and built to bring in clients

✨ Stunning, modern design that matches your brand
📱 Fully mobile-responsive (looks perfect on any device)
🔒 SSL secure (no more "Not Secure" warnings)
🔍 SEO optimized (help new clients find you on Google)
⭐ Reviews showcase (show off those amazing ratings)
👩‍💼 Team profiles (clients can get to know you before booking)
📖 Your story (Est. 2013 - your journey matters)
📅 Seamless GlossGenius booking integration
⚡ Lightning-fast load times
🎨 Professional favicon and branding throughout
Explore the demo site to see it all in action!
Use the menu above to explore every page.

Built on Modern Web Infrastructure

Professional technology that just works

⚡

Lightning Fast

Static site architecture loads in milliseconds. No slow plugins or bloated code.

🔒

Secure by Design

HTTPS/SSL included. No database vulnerabilities.

🌐

Always Online

Hosted on Cloudflare's global network. 99.9% uptime reliability.

📈

Search Optimized

Clean code that Google loves. Structured data for better rankings.

No more limitations. A site built for growth.

Ready to Upgrade?

Here's how we move forward

1

Review This Demo

Explore every page and see your new site in action

2

Let's Chat

We'll answer any questions and discuss customization

3

Gather Content

We'll need photos of you, your team, and your studio

4

We Build & Launch

We handle everything - you focus on your clients

5

Ongoing Support

Updates, maintenance, and support included

Your Clients Deserve to Find You

And your website should make that easy.

You've built something amazing with Just Wax Me. Let's make sure your online presence reflects that.

Let's Talk

Questions? Email john@optipathai.com

Proposal by OptiPath